Cultural Stories
Exploring the legend of Zhong Kui and the essence of justice
Zhong Kui IP Digital Certificate System
Traditional Perception: In traditional culture, Zhong Kui is depicted as having a leopard - like face with round eyes, a stern iron - like complexion and curly whiskers. His core role is to safeguard the household and expel evil spirits, which is an outward and intimidating form of protection.Modern Reinterpretation: We hold that in a modern society ruled by law, fairness and justice no longer rely solely on intimidation. As shown in our core artistic setting, our Zhong Kui IP features a dual image:
- Beneath the Mask (Inner Self): He appears as a handsome, resolute young man with clear eyes. This represents his essence — a clear, pure heart that upholds justice, which is a heart of utter innocence.- Behind the Mask (Outer Demeanor): It is a magnificent and majestic golden mask integrated with traditional totems. This symbolizes his divine duty — the authority and dignity to enforce fairness and maintain order.
“From "God of Household Protection" to "Heart of Fairness"”
Zhong Kui Cultural Art Toy IP Ecosystem
The mythic guardian for the new era has transformed Zhong Kui from a traditional deity that expels evil spirits into a trendy symbol against negative emotions in modern society. He is no longer merely a deity enshrined in temples, but an icon who exists in the digital world and serves as a spiritual leader of the trend.
The next - generation cultural IP ecosystem, with Zhong Kui’s cultural core as its soul, digital assets as its backbone, physical art toys and commerce as its flesh and blood, and community co - governance as its life force, has blazed an innovative path for Chinese cultural IPs to achieve commercialization, globalization and intergenerational inheritance in the digital age.
“Planning of IP Derivatives, Localized Supply Chain Ecosystem & Product Matrix”
Zhong Kui Justice: Online Cultural Interaction Platform
"Zhong Kui Justice" is a culture-themed H5 application based on the Zhong Kui IP, adopting a "free-to-play + value-added services" gaming model.
Players take on the role of a modern "Balancer" inheriting Zhong Kui’s legacy. "Injustice" in the world stems from the erosion of the "fairness order" by the "Five Poisons" (Greed, Anger, Ignorance, Arrogance, Suspicion). Players’ mission is to eliminate the Five Poisons through "mind-calming" cultivation to accumulate "Fairness Points", ultimately restoring the balance between heaven and earth, while gaining identity and power upgrades in the process.
“Physical Business Matrix Platform Serving Residents of Qinzhou & Macao”
Cultural IP and Its Core Philosophy
The Carrier of the Inheritance and Innovation of Chinese Culture
A Zhong Kui mask serves as a dual expression
It perfectly aligns with the cultural context of "Qinzhou-Macao Integration" and "One Country, Two Systems".
Justice in Traditional Culture
Its core value of "fairness" holds universal significance.
blooming golden lotus
The spiritual core of "fairness, justice, and guardianship", presented through a brand-new visual interpretation that resonates with the young generations in contemporary Qinzhou and Macao.
The Enduring Legacy
How Zhong Kui's story continues to inspire and influence Chinese culture and values
Cultural Art
Zhong Kui's image has been a popular subject in Chinese art, appearing in paintings, sculptures, and theatrical performances for centuries.
Symbol of Justice
He represents the ideal of impartial justice and the protection of the innocent, serving as a moral compass for society.
Guardian Spirit
As a guardian deity, Zhong Kui continues to be invoked for protection against evil and to ensure justice prevails.
More Stories Coming Soon
We are developing more cultural stories and IP content that will showcase the rich heritage and values that inspire our work.